What pain point do almost all small businesses have in common? They all need capital to help take their business to the next level. The Globe and Mail and TELUS teamed up to promote their fourth annual, Canada-wide $100,000 Small Business Challenge. A fully integrated campaign promoted the Challenge, provided tips along the way, encouraged entries before the deadline and kept businesses engaged throughout the almost 10 month process until the winners were announced. As an added benefit, the semi-finalists all had video stories created for use in the voting process and beyond.