Waste Management wanted to announce a new approach to reducing and recycling waste in Ontario’s Napanee region. We created a pretty straightforward announcement ad that talked about ‘reducing things’. But with a brilliant stroke, we put an entirely different spin on things. We ran the same ad over and over, on consecutive pages. With each page, the ad itself got smaller, bringing fresh new evidence to the claim.
- ClientWaste Management
- Execution Print
- Date: August 28 2014
- Category: Advertising, Client, Discipline, Execution, Print, Waste Management
- Author: a59admin