The York School is a Toronto independent school that stands out in this competitive marketplace with a progressive, international and urban brand. The microsite and companion collateral needed to reflect this, by being equally unique. The design employs whimsical, sophisticated illustrations, differentiating itself from the literal photography typical of this category. The illustrations present a richer, more metaphorical story, while reflecting the sense of innovation that is at the core of The York School brand. Both the microsite and collateral unfold in a way that makes the user experience more immersive.