To promote the Becel Heart and Stroke Ride for Heart, we transformed a wheelchair into an actual working bike. The message, ‘From Hospital to Health’, reinforced the Foundation’s mission. We documented the bike build with an intimate film, and took the bike to the streets to spread the word online and off.
- ClientHeart and Stroke Foundation
- Execution PSA, Social Media
- Date: August 28 2014
- Category: Advertising, Client, Discipline, Execution, Heart and Stroke Foundation, PSA, Social Media
- Author: a59admin