Category : Design
he Anti-Racism Directorate (ARD) works to eliminate systemic racism in Ontario government policies, decisions and programs. Our design approach for the foundational strategic plan established a compelling brand voice through evocative commissioned photography, bold palette and page design. The result was an assertive message encouraging behavioural change for all Ontarians.
he Brookfield Institute is a “do-tank”, a hothouse for tech ideas with the supporting infrastructure to bring them to market. Our mark dramatizes this unique promise; the icon suggests a lower case “b”, while the overlay of circular shapes implies a Venn diagram, representing the intersection of ideas and action that set the Brookfield Institute […]
his University of Toronto publication serves as a newsletter for the Statistical Sciences Department. We brought a bold new look to the table, marking a dramatic departure from their previous design. The sensibility is sophisticated yet technical, true to the nature of the content itself.
niversity of Toronto’s Master of Financial Insurance degree program required a sophisticated online visual presentation. The guiding principle in designing the website is to ensure a professional yet friendly introduction to the program, one of the first of its kind.
AB Design Lighting is a manufacturer of high end LED fixtures and was looking to enter the U.S. Market. We recommended a ‘mini-catalogue’ to act as an attractive introduction to the company’s offerings, and incite traffic to the website where the full story could be told. Simple, engaging design creates a pleasing experience that elevates […]
he York School is a Toronto independent school that stands out in this competitive marketplace with a progressive, international and urban brand. The microsite and companion collateral needed to reflect this, by being equally unique. The design employs whimsical, sophisticated illustrations, differentiating itself from the literal photography typical of this category. The illustrations present a […]
n creating an in-house publication for Telus employees, the end function and environment informed the design. While adhering to Telus branding principles, the vertical layout differentiates from consumer-facing work, and highlights the step-by-step hierarchy the process outlines.
he Ontario Government established a groundbreaking plan to stop sexual violence and harassment, “It’s Never Okay.” We designed collateral elements and all digital, print and display materials for a 2-day Summit. The work leverages the power of illustration. Dramatic grid structure and colour blocking elevate the design to reflect the sensitive content.
ow do you communicate aspiration? University of Toronto’s Obstetrics and Gynaecology department asked us to present their 5 year strategic plan to advance women’s health by placing healthy women and healthy babies in the front window. Working within existing brand guidelines, we used powerful images to help to tell their story.
iriusXM Satelite Radio provides music, talk, sports and entertainment you can’t find anywhere on earth. We turned a conventional sales DM piece into a condensed magazine, bringing an editorial approach to the design, name and format, tuning into the quality of the SXM experience.