Research indicates people have a dim view of lawyers in general, but a positive view of their own lawyer. So to portray lawyers as the individuals they are, we asked them one unexpected question: ‘Why did you go to law school?’ We shared their unscripted answers across social media channels, and in digital, radio, print and out-of-home ads. This innovative campaign earned Page One coverage in both the Globe and Mail, and National Post.
- ClientOntario Bar Association
- Execution Digital, Out-of-Home, Print, Radio, Social Media
- Date: August 28 2014
- Category: Advertising, Client, Digital, Discipline, Execution, Ontario Bar Association, Out-of-Home, Print, Radio, Social Media
- Author: a59admin