How do you get young people thinking about CPR? Do something bold, like trying to set a world record. Create a Youtube film to spread the word. Seed it with live and digital teasers. Create a robust microsite as the hub. Use Twitter to sustain momentum. THE UNDEADING did all that and then some, on its way to training over 5000 people in one day. Winning awards, recognition and setting records along the way. George Strombolopoulos calls it ‘The best. PSA. Ever.’ What do you think?