Category : Social Media
illennials are eating dip for dinner. Good thing new Nordica Smooth Dips are high in protein and low in calories, thanks to the fact they’re made from cottage cheese.
he library is so much more than a place to borrow a book. This social media campaign was intended to run just one month, and is now in its second year thanks to huge popular reaction.
hat pain point do almost all small businesses have in common? They all need capital to help take their business to the next level. The Globe and Mail and TELUS teamed up to promote their fourth annual, Canada-wide $100,000 Small Business Challenge. A fully integrated campaign promoted the Challenge, provided tips along the way, encouraged […]
ust how important is the internet to your business? We created a video series and Facebook contest for TELUS demonstrating just what happens when a small enterprise loses it connection. Promoted across social and traditional media, these testimonials connected big time. Contest entries exceeded target by 43.3%, inbound call volume exceeded target by 190%, and […]
anada’s oil sands are constantly in the news. But what most don’t realize is just how much brainpower is being brought to bear on finding innovative new ways to reduce the impact of developing this key resource. In a way, it’s like Silicon Valley North. Our campaign sought out these scientists and engineers, and profiled […]
his long-running campaign reassures people that farmers — not conglomerates — are producing Ontario’s eggs. Documentary-style portrayals of farmers share what it means to be an egg farmer today. The campaign, incorporating all media, is considered a pioneering agricultural initiative.
o promote the Becel Heart and Stroke Ride for Heart, we transformed a wheelchair into an actual working bike. The message, ‘From Hospital to Health’, reinforced the Foundation’s mission. We documented the bike build with an intimate film, and took the bike to the streets to spread the word online and off.
esearch indicates people have a dim view of lawyers in general, but a positive view of their own lawyer. So to portray lawyers as the individuals they are, we asked them one unexpected question: ‘Why did you go to law school?’ We shared their unscripted answers across social media channels, and in digital, radio, print […]
hen people learn Gay Lea is owned by dairy farmers, it changes things for them. We created a new platform, BORN ON THE FARM, that works across their entire product line. Lush imagery and compelling writing links farmer to product. The campaign unfolds across multiple channels, with Apps like Nordi-cows bringing farm to life in […]
ow do you get young people thinking about CPR? Do something bold, like trying to set a world record. Create a Youtube film to spread the word. Seed it with live and digital teasers. Create a robust microsite as the hub. Use Twitter to sustain momentum. THE UNDEADING did all that and then some, on […]