Category : PSA

Heart Bike

o promote the Becel Heart and Stroke Ride for Heart, we transformed a wheelchair into an actual working bike. The message, ‘From Hospital to Health’, reinforced the Foundation’s mission. We documented the bike build with an intimate film, and took the bike to the streets to spread the word online and off.

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ow do you get young people thinking about CPR? Do something bold, like trying to set a world record. Create a Youtube film to spread the word. Seed it with live and digital teasers. Create a robust microsite as the hub. Use Twitter to sustain momentum. THE UNDEADING did all that and then some, on […]

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