Category : Execution
he Ontario Government established a groundbreaking plan to stop sexual violence and harassment, “It’s Never Okay.” We designed collateral elements and all digital, print and display materials for a 2-day Summit. The work leverages the power of illustration. Dramatic grid structure and colour blocking elevate the design to reflect the sensitive content.
orture in Mexico has increased 600% since 2003. Amnesty wanted to raise awareness of this issue among Canadians planning to vacation there, to help make the country safer for everyone. What better way to get their attention than posing as a discount travel company? We created Last Chance Travel Club, promoting it on various media […]
IH Canada has been operating since the fall 2011. In order to drive fundraising, we need to do three things: i) tell the backstory of Partners In Health as a game-changing organization in global health over the past three decades; ii) show the impact of PIH’s current work, iii) establish an identity as an authentically […]
immer is the global leader in Tourniquet systems used during surgery. Surgeons rely on their efficacy to prevent blood in the operating theatre, as well as minimizing post-operating problems for patients. Using DM to drive leads to our landing page, this campaign looked to tighten the appeal for the new touch screen interface built into […]
ust how important is the internet to your business? We created a video series and Facebook contest for TELUS demonstrating just what happens when a small enterprise loses it connection. Promoted across social and traditional media, these testimonials connected big time. Contest entries exceeded target by 43.3%, inbound call volume exceeded target by 190%, and […]
his innovative fundraiser for the BC and Ontario Societies for the Prevention of Cruelty to Animals created a fictional pet, ‘Cupcake’, then had it go missing. Posters, flyers, milk cartons, and digital ads leveraged National Cupcake Day, asking people to make cupcakes in support of the charity. The tasty results? Nearly $500,000 raised in one […]
hat if we offered Small Business prospects a marketing tool to attract more customers? What if we proposed a marketing strategy design to build both their reputations and their businesses? And what if we backed it all with free marketing and advertising support? In this case, we positioned Bullfrog Power not only as an environmental […]
ost of us don’t see it even though it’s all around us. Renewable energy from wind, water and sun. Timeless sources of power made available through Bullfrog Power. By targeting prospects claiming to care about the environment, we challenged them to sign up for clean energy via direct mail, email, TM and a landing page. […]
iriusXM Satelite Radio provides music, talk, sports and entertainment you can’t find anywhere on earth. We turned a conventional sales DM piece into a condensed magazine, bringing an editorial approach to the design, name and format, tuning into the quality of the SXM experience.
abel design is all about conjuring up a feeling. Mike Weir Wine, one of the Ontario vineyards taking its place on a more global stage, celebrates the family name while introducing a premium version of their popular core brand.