Category : Out-of-Home

Nordica Crush It

illennials are eating dip for dinner. Good thing new Nordica Smooth Dips are high in protein and low in calories, thanks to the fact they’re made from cottage cheese.

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Fuzion

an you make copy toner exciting? You can, if you drill down to find out the bigger, emotional promise behind quality and reliability.

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The Silk’n Challenge

ilk’n hair removal products make shaving for women, history. The creative intrudes on the out-of-home and digital mediascape with simple, single bold words spelled out using different colours of disposable razors. Thanks to serving up this eye candy, razors are now in danger of becoming ‘Passe’, indeed.

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Last Chance Travel Club

orture in Mexico has increased 600% since 2003. Amnesty wanted to raise awareness of this issue among Canadians planning to vacation there, to help make the country safer for everyone. What better way to get their attention than posing as a discount travel company? We created Last Chance Travel Club, promoting it on various media […]

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Untweetable

trip to Wine Country is more than just wine tastings. It’s filled with the unexpected, intimate moments that are difficult to put into words — or, that are ‘Untweetable’. Our media strategy went for high impact, running the campaign only in outdoor for 4 weeks, owning the streets to make the memorable point.

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Who Made Your Eggs Today?

his long-running campaign reassures people that farmers — not conglomerates — are producing Ontario’s eggs. Documentary-style portrayals of farmers share what it means to be an egg farmer today. The campaign, incorporating all media, is considered a pioneering agricultural initiative.

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Why I Went to Law School

esearch indicates people have a dim view of lawyers in general, but a positive view of their own lawyer. So to portray lawyers as the individuals they are, we asked them one unexpected question: ‘Why did you go to law school?’ We shared their unscripted answers across social media channels, and in digital, radio, print […]

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Born on the Farm

hen people learn Gay Lea is owned by dairy farmers, it changes things for them. We created a new platform, BORN ON THE FARM, that works across their entire product line. Lush imagery and compelling writing links farmer to product. The campaign unfolds across multiple channels, with Apps like Nordi-cows bringing farm to life in […]

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