Category : Digital
hat pain point do almost all small businesses have in common? They all need capital to help take their business to the next level. The Globe and Mail and TELUS teamed up to promote their fourth annual, Canada-wide $100,000 Small Business Challenge. A fully integrated campaign promoted the Challenge, provided tips along the way, encouraged […]
ow do we get cottage cheese haters to try this new product? By saying that all it takes is one tiny taste. This is one of a series of digital ads of a variety of length which play with perspective to highlight the theme. A quirky play on the popularity of cooking videos, this ‘Cooking […]
orture in Mexico has increased 600% since 2003. Amnesty wanted to raise awareness of this issue among Canadians planning to vacation there, to help make the country safer for everyone. What better way to get their attention than posing as a discount travel company? We created Last Chance Travel Club, promoting it on various media […]
ust how important is the internet to your business? We created a video series and Facebook contest for TELUS demonstrating just what happens when a small enterprise loses it connection. Promoted across social and traditional media, these testimonials connected big time. Contest entries exceeded target by 43.3%, inbound call volume exceeded target by 190%, and […]
his innovative fundraiser for the BC and Ontario Societies for the Prevention of Cruelty to Animals created a fictional pet, ‘Cupcake’, then had it go missing. Posters, flyers, milk cartons, and digital ads leveraged National Cupcake Day, asking people to make cupcakes in support of the charity. The tasty results? Nearly $500,000 raised in one […]
anada’s oil sands are constantly in the news. But what most don’t realize is just how much brainpower is being brought to bear on finding innovative new ways to reduce the impact of developing this key resource. In a way, it’s like Silicon Valley North. Our campaign sought out these scientists and engineers, and profiled […]
uncan Hines speaks to the devoted baker. We use digital to go deep, creating a monthly newsletter, Bakers Club, and deploying Google Search in creative ways to leverage the many reasons and occasions people look to bake up something special for their family.
his long-running campaign reassures people that farmers — not conglomerates — are producing Ontario’s eggs. Documentary-style portrayals of farmers share what it means to be an egg farmer today. The campaign, incorporating all media, is considered a pioneering agricultural initiative.
esearch indicates people have a dim view of lawyers in general, but a positive view of their own lawyer. So to portray lawyers as the individuals they are, we asked them one unexpected question: ‘Why did you go to law school?’ We shared their unscripted answers across social media channels, and in digital, radio, print […]
ow do you get young people thinking about CPR? Do something bold, like trying to set a world record. Create a Youtube film to spread the word. Seed it with live and digital teasers. Create a robust microsite as the hub. Use Twitter to sustain momentum. THE UNDEADING did all that and then some, on […]