Category : Discipline
in’yasa is not just a method of yoga practice; it’s a wine for an ever-more health conscious consumer. Our label for this new Mike Weir Wine makes an elegant appeal to the young, active female looking for a low calorie treat once they leave the yoga studio.
t’s no easy task to convey a province’s complex electricity infrastructure in a comprehensive visual. This infographic for Ontario Energy Board deploys a vibrant colour scheme and contemporary typeface to simplify the most technical of descriptions.
ewalta is a resounding resource success thanks to breakthroughs in reducing, recovering and recycling industrial waste. This infographic illustrates their enlightened plan to mitigate the impacts of a landfill site in Stoney Creek.
anada’s oil sands are constantly in the news. But what most don’t realize is just how much brainpower is being brought to bear on finding innovative new ways to reduce the impact of developing this key resource. In a way, it’s like Silicon Valley North. Our campaign sought out these scientists and engineers, and profiled […]
aste Management wanted to announce a new approach to reducing and recycling waste in Ontario’s Napanee region. We created a pretty straightforward announcement ad that talked about ‘reducing things’. But with a brilliant stroke, we put an entirely different spin on things. We ran the same ad over and over, on consecutive pages. With each […]
he National Advertising Benevolent Society (Nabs) Canada is a support group for the marketing industry. Nabs launched a speed mentoring program for our industry’s young brains. The creative premise behind these posters: Soak it up.
o launch Mercedes-Benz Toronto Corporate Stores’ new platform, Dream Big, we did just that. Dreaming of a safer community, we staged complimentary CPR lessons in all GTA Mercedes-Benz showrooms. This innovative partnership with Heart and Stroke Foundation put the dealer network in a desirable new light.
uncan Hines speaks to the devoted baker. We use digital to go deep, creating a monthly newsletter, Bakers Club, and deploying Google Search in creative ways to leverage the many reasons and occasions people look to bake up something special for their family.
orgeous macro food cinematography joins with punchy writing to introduce Swanson’s new dinner offering, proving that online films can also be beautiful.
trip to Wine Country is more than just wine tastings. It’s filled with the unexpected, intimate moments that are difficult to put into words — or, that are ‘Untweetable’. Our media strategy went for high impact, running the campaign only in outdoor for 4 weeks, owning the streets to make the memorable point.