Category : Design

I’m Library People

he library is so much more than a place to borrow a book. This social media campaign was intended to run just one month, and is now in its second year thanks to huge popular reaction.

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Brookfield Institute for Innovation and Entrepreneurship

he Brookfield Institute is a “do-tank”, a hothouse for tech ideas with the supporting infrastructure to bring them to market. Our mark dramatizes this unique promise; the icon suggests a lower case “b”, while the overlay of circular shapes implies a Venn diagram, representing the intersection of ideas and action that set the Brookfield Institute […]

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LED Catalogue

AB Design Lighting is a manufacturer of high end LED fixtures and was looking to enter the U.S. Market. We recommended a ‘mini-catalogue’ to act as an attractive introduction to the company’s offerings, and incite traffic to the website where the full story could be told. Simple, engaging design creates a pleasing experience that elevates […]

13,Apr,2016 Client, Design, Discipline, Execution, Publications Deirdre Hughes
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Prospectus

he York School is a Toronto independent school that stands out in this competitive marketplace with a progressive, international and urban brand. The microsite and companion collateral needed to reflect this, by being equally unique. The design employs whimsical, sophisticated illustrations, differentiating itself from the literal photography typical of this category. The illustrations present a […]

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Achieving Excellence

n creating an in-house publication for Telus employees, the end function and environment informed the design. While adhering to Telus branding principles, the vertical layout differentiates from consumer-facing work, and highlights the step-by-step hierarchy the process outlines.

13,Apr,2016 Client, Design, Discipline, Execution, Publications Deirdre Hughes
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It’s Never Okay — An Action Plan

he Ontario Government established a groundbreaking plan to stop sexual violence and harassment, “It’s Never Okay.” We designed collateral elements and all digital, print and display materials for a 2-day Summit. The work leverages the power of illustration. Dramatic grid structure and colour blocking elevate the design to reflect the sensitive content.

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Unleaded

iriusXM Satelite Radio provides music, talk, sports and entertainment you can’t find anywhere on earth. We turned a conventional sales DM piece into a condensed magazine, bringing an editorial approach to the design, name and format, tuning into the quality of the SXM experience.

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Mike Weir Wine Premium

abel design is all about conjuring up a feeling. Mike Weir Wine, one of the Ontario vineyards taking its place on a more global stage, celebrates the family name while introducing a premium version of their popular core brand.

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Vinyasa

in’yasa is not just a method of yoga practice; it’s a wine for an ever-more health conscious consumer. Our label for this new Mike Weir Wine makes an elegant appeal to the young, active female looking for a low calorie treat once they leave the yoga studio.

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Take Charge

t’s no easy task to convey a province’s complex electricity infrastructure in a comprehensive visual. This infographic for Ontario Energy Board deploys a vibrant colour scheme and contemporary typeface to simplify the most technical of descriptions.

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