Category : Client
e help SiriusXM Satellite Radio search for Canada’s Top Comic with a campaign that shows a fan choosing the winner in a very unconventional fashion.
his long-running campaign reassures people that farmers — not conglomerates — are producing Ontario’s eggs. Documentary-style portrayals of farmers share what it means to be an egg farmer today. The campaign, incorporating all media, is considered a pioneering agricultural initiative.
or CPR Month, we posed a disturbing thought, to prompt people to sign up for this life-saving training: ‘Anyone can suffer cardiac arrest. So everyone needs to learn CPR.’
o promote the Becel Heart and Stroke Ride for Heart, we transformed a wheelchair into an actual working bike. The message, ‘From Hospital to Health’, reinforced the Foundation’s mission. We documented the bike build with an intimate film, and took the bike to the streets to spread the word online and off.
esearch indicates people have a dim view of lawyers in general, but a positive view of their own lawyer. So to portray lawyers as the individuals they are, we asked them one unexpected question: ‘Why did you go to law school?’ We shared their unscripted answers across social media channels, and in digital, radio, print […]
his commercial will really make you feel something — so don’t watch it if you’ve just had lunch. Our campaign for Ontario Savings Bonds invites investors to get off the stock market roller coaster, and enjoy the smooth ride of a guaranteed return on their money.
hen people learn Gay Lea is owned by dairy farmers, it changes things for them. We created a new platform, BORN ON THE FARM, that works across their entire product line. Lush imagery and compelling writing links farmer to product. The campaign unfolds across multiple channels, with Apps like Nordi-cows bringing farm to life in […]
ow do you get young people thinking about CPR? Do something bold, like trying to set a world record. Create a Youtube film to spread the word. Seed it with live and digital teasers. Create a robust microsite as the hub. Use Twitter to sustain momentum. THE UNDEADING did all that and then some, on […]