When people learn Gay Lea is owned by dairy farmers, it changes things for them. We created a new platform, BORN ON THE FARM, that works across their entire product line. Lush imagery and compelling writing links farmer to product. The campaign unfolds across multiple channels, with Apps like Nordi-cows bringing farm to life in a Facebook-friendly fashion.
- ClientGay Lea Foods
- Execution Out-of-Home, Print, Social Media, TV Spot
- Date: August 28 2014
- Category: Advertising, Client, Discipline, Execution, Gay Lea Foods, Out-of-Home, Print, Social Media, TV Spot
- Author: a59admin