Canada’s oil sands are constantly in the news. But what most don’t realize is just how much brainpower is being brought to bear on finding innovative new ways to reduce the impact of developing this key resource. In a way, it’s like Silicon Valley North. Our campaign sought out these scientists and engineers, and profiled their new ideas that were making a difference in a series of documentary style films for TV and Youtube, in addition to supporting print and outdoor.
- ClientCanadian Association of Petroleum Producers
- Execution Digital, Print, Social Media, TV Spot
- Date: August 28 2014
- Category: Advertising, Canadian Association of Petroleum Producers, Client, Digital, Discipline, Execution, Print, Social Media, TV Spot
- Author: a59admin